Google doodles – Never would’ve happened at P&G

Share

Today Google paid tribute to Freddie Mercury’s 65th birthday in what is becoming a very popular feature: The Google Doodle. Another great Doodle I remember is the tribute to Les Paul, where you could play a tune with strings on the Google logo. Coincidentally, I’m listening to an audiobook entitled “I’m Feeling Lucky: The Confessions of Google Employee Number 59.” It’s told by Doug Edwards, one of the first brand managers Google brought in, and how he had to adjust to Google’s lack of corporate-ness, coming from decades of big corporation experience.

Also coincidentally, I had just finished the chapter where he talks about the first Google Doodles. The people at Google wanted to have fun with Thanksgiving, Election Day, Mothers Day, etc. by making fun things happen with Google logo. But Edwards fought it, saying it was taught in all marketing books that you don’t mess with your brand equity. Fortunately, he lost, and the rest is Doodle history.

As I’m going through the book, it just reminded me of how frustrating the corporate world is. He talks about how he was taught in his corporate experience that ideas were things to be stomped out before they drained resources, and how Google was so much different. He also talks about how, in the corporate world, you only did what was in your job description, for fear of stepping on toes. Many of the things he talked about wanting to stop or implement from the old corporate world got turned back, for the better.

No, I’m not going to apply for a job at Google. I doubt they’re perfect either. But this really goes to show how the corporate world is broken. I really feel there will be a revolution in the future where big corporations get disrupted. Smaller companies with better cultures will get more out of their people, making them more successful. Hopefully, I’ll never need to return to the corporate world again.

 

 

 

 

Related Posts

  • Dean

    the unfortunate thing is that as any company grows larger and matures, they all become more and more corporate and less agile. Google is heading that direction too. One of the things they have is the 20% personal project time, where you can work on your own personal pet project. But when I ask people that work at Google, they say it’s not really used by many people anymore. They don’t have time for it, it’s about the bottom line. Google has also discontinued their Google Labs. The only way a company can stay un-corporate is to not grow too big.

    • ddting

      Yeah I bet that Google is starting to turn corporate, as they’re becoming a behemoth company. There are definitely advantages to being a large company, you get a lot of scale, and stuff. And your company does need to evolve. Even so, there’s got to be a better way to run a big company than what’s out there now.