What it should be: Hitting measures -> Accomplishing goals
What it is in a lot of the corporate world: Goal is to -> hit measures
This is one of my biggest pet peeves of the corporate world. We get these scorecards we have to hit, and we do whatever it takes to hit the scorecard measures… not the goal of the project.
One of the skills I knew I needed to develop after leaving the corporate world was how to nap better marketing and promotions. The easiest thing to do, of course, was buy Google ads. That’s what I did for Tremore Breeze Smoker. It did very well, generating lots of hits and getting us on many BBQ sites. Overall, it costed about $300 over a month or so.
Nice article on failure and its role in success. I love the concept of failing small and fast so you can succeed big.
One of my favorite books, Little Bets, talks about this philosophy as well. For instance, Chris Rock tells jokes at a small club and most of them bomb. But that’s all part of the process to find the best jokes. I try to find ways to fail small and learn a lot. It makes it a lot easier to get inspired to do something if you think of it as failing small to learn big.
Today Google paid tribute to Freddie Mercury’s 65th birthday in what is becoming a very popular feature: The Google Doodle. Another great Doodle I remember is the tribute to Les Paul, where you could play a tune with strings on the Google logo. Coincidentally, I’m listening to an audiobook entitled “I’m Feeling Lucky: The Confessions of Google Employee Number 59.” It’s told by Doug Edwards, one of the first brand managers Google brought in, and how he had to adjust to Google’s lack of corporate-ness, coming from decades of big corporation experience.
I’m happy to unveil today about a weeks worth of work coming up with the equity for my umbrella company, Wild Ting Enterprises. It was actually a lot of fun because I got to put down exactly what I was thinking. The process of designing the logo was actually extremely helpful in coming up with the equity, so I’ll just talk about how the logo came about!